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Thursday, October 21, 2004

MBF Watch: Wal-Mart Dumps "America" Book 

We know what you want, yes sir and/or ma'am. Better than you do, in fact. And we protect you from things you want but really shouldn't:

(via WaPo)
LITTLE ROCK, Ark. - Wal-Mart canceled an order for a best-selling book by Jon Stewart and the writers of "The Daily Show" after executives learned that it contained a photo of nine naked, aged bodies, each with the superimposed head of a Supreme Court justice.

"We were not aware of the image that was in the book (when Wal-Mart ordered it) and we felt the majority of our customers would not be comfortable with it," said Wal-Mart Stores Inc. spokeswoman Karen Burk. "We offer what we think our customers want to buy. That just makes good business sense."

The chain is offering the book on its Web site. Burk said the store's online customers are a "different audience" and that the company wanted to give an option to people looking to buy the book from Wal-Mart.

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