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Tuesday, September 28, 2004

The Mushroom Brigades 

And we thought the "signed oaths of fealty" were just to protect the sanctity of Bubble Boy's fragile reality system:

(via NYT)
Want to see the president when he comes to your town? Get in line - to make phone calls for his campaign.

President Bush's campaign aides say they have hit on a novel way to recruit volunteers for his get-out-the-vote army. Anyone wanting to attend one of Mr. Bush's campaign rallies, anywhere in the country, has to get a ticket first. And anyone wanting a ticket, or a coveted spot up front, can improve his chances by putting in a few hours at a phone bank, canvassing Republican homes or putting up lawn signs.

Campaign rallies may be as old as politics itself, but in this year of earliests, firsts and most-expensive-evers, the Bush campaign has taken this most basic form of communication to a new state of the art, by pressing audiences to work as foot soldiers, before, during and immediately after Bush events.

The tactic points up a stark difference between the presidential campaigns: while Senator John Kerry is using his rallies and forums to try to reach undecided voters and to close the deal with standoffish Democrats, Mr. Bush is packing his audiences with supporters who must identify themselves as such in questionnaires and whipping them into brigades ready to blitz crucial districts to get every last voter to the polls.

Kerry aides scoff at the invitation-only audiences and what they say is the shanghai-ing of volunteers. "We don't require oaths of allegiance, and we don't take people captive," said Tom Shea, director of the Kerry campaign in Florida, after turning out close to 10,000 people for a rally in Orlando last Tuesday where, he said, 700 people signed up to help.

But Donald P. Green, a professor of political science at Yale and the author of "Get Out the Vote! How to Increase Voter Turnout," said Mr. Bush's strategy was inspired. "There's a basic principle in experimental psychology, that the hand teaches the heart," Professor Green said. "You've now made phone calls for George Bush; that helps solidify your commitment to the campaign. If you weren't enthusiastic and committed already, you might be now."

If Mr. Bush likes to call his retail politicking "fertilizing the grass roots," the volunteer recruitment can create a kind of hothouse effect.
That's the nicest formulation of "keep 'em in the dark and feed 'em bullshit" I think I ever heard. Bush followers are mushrooms.

Nice note about the Kerry Orlando appearance. Ten thousand people, hit by a hurricane just the week before, and staring at the radar which showed another one bearing down on them, turned out to see the next President. And when those people volunteer it's really, ya know, voluntary. What a concept!

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