corrente

What Jesse says:

That's pretty much the secret to the conservative machine - they're disturbingly willing to disseminate an effective point as a counterbalance to facts, because they realize it's the story rather than the truth that people remember. In other words, they love to lie and it shows.

And the response? Long story short, it's about building up our own narrative machine. Not lists of facts, although they help. Not point-by-point contradictions, although they help. Generating the framework in which all evidence fits is the key - conservatives excel at setting this framework, so even things which blatantly disprove what they're saying must function not against the evidence they've provided, but the story they're told. We need better, more forceful, and more rapid storytellers.
(via Pandagon)

He's absolutely right.

"One upon a time, there was a little pet goat whose name was..." Readers? [NOTE: Be subtle, OK? Keep it suitable for children. The adults will figure it out.]