Tuesday, August 03, 2004
Goodnight, moon
A message to my fellow journalists: check out media watch sites like campaigndesk.org, mediamatters.org and dailyhowler.com. It's good to see ourselves as others see us. I've been finding The Daily Howler's concept of a media "script," a story line that shapes coverage, often in the teeth of the evidence, particularly helpful in understanding cable news.
But the real power of a script is the way it can retroactively change the story about what happened.
On Thursday night, Mr. Kerry's speech was a palpable hit. A focus group organized by Frank Luntz, the Republican pollster, found it impressive and persuasive. Even pro-Bush commentators conceded, at first, that it had gone over well.
But a terrorism alert is already blotting out memories of last week. Although there is now a long history of alerts with remarkably convenient political timing, and Tom Ridge politicized the announcement by using the occasion to praise "the president's leadership in the war against terror," this one may be based on real information. Regardless, it gives the usual suspects a breathing space; once calm returns, don't be surprised if some of those same commentators begin describing the ineffective speech they expected (and hoped) to see, not the one they actually saw.
Luckily, in this age of the Internet it's possible to bypass the filter. At c-span.org,
(via why-can't-they-do-better New York Times)
you can find transcripts and videos of all the speeches. I'd urge
everyone to watch Mr. Kerry and others for yourself, and make your own
judgment.
Night all.
P.S. Krugman's right. The script notion is essential. This Howler is a must read.