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Saturday, August 14, 2004

And they write bad, too 

The Republicans are about to release some new campaign ads in health clubs, of all places:

In a novel attempt to reach sports buffs, [a new Republican] ad will be shown not only on cable but also in 250 fitness centers through a company called ClubCom.

Using a stirring "Morning in America" style, the ad uses swelling orchestral music and colorful footage of a female swimmer winning a race. A female narrator notes that the number of democracies in the world has increased from 40 during the 1972 Olympics to 120 now.

"Freedom is spreading throughout the world like...

Like buttah!

.... a sunrise," the narrator says.

Matthew Dowd, Bush's chief campaign strategist, said the use of the health club network is an experiment aimed at "busy" voters who, he noted, tend to be undecided. "You can deliver information to them that they may not see during the day," he said. "They may catch an article here or a news broadcast there."
(via WaPo)

"If elected as leader, I will use power like a drum, and leadership like a violin. We will work together as one—like a twin!" Oops, sorry, wrong script.

Seriously, though, how does a sunrise spread? Like butter? Like the high-priced spread? And if a sunrise does spread, does freedom spread in the same way? They're making my head explode again!

And even more seriously, the tactic is now known in advance. Where's the war room on this one? If the Kerry campaign has gone dark, where are the 527s? Maybe they could run a tape of Bush "collecting his thoughts" for seven minutes. Sure, great for the people on the treadmills. I'd sure like to watch that while running for a mile or two....


NOTE The must-read Daily Howler has a fine piece today on the Kerry campaign's weird inabilty to defend itself in the media—or your own interests in knowing the truth. Sheesh, why don't they just hire the Howler? Sometimes it seems like Kerry has Senatorial Disease—Daschle had it bad, and blew election 2002 because of it. The main symptom of the disease is the inability to see, in the face of plain evidence, that the Republicans are out to destroy the Democrats as a party and, if necessary, as individuals, in order to destroy everything Democrats have built since the Gilded Age. C'mon, guys. Show us hope is on the way!

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