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Wednesday, April 14, 2004

Republicans cut back on the air war because it hasn't moved the numbers 

Why would that be, I wonder?

Despite its unprecedented fundraising success, President Bush's reelection team is scaling back its massive level of television advertising, according to senior Republicans familiar with the campaign's planning.

In the next few weeks, viewers in the 18 states where the ads have aired since early March will see about 30% fewer a week, one ranking GOP strategist said.

Of course, they claim the cutbacks were planned.

Anthony Corrado, an expert on campaign finance at Colby College in Maine, said that since March 4 — just after Kerry in effect wrapped up his party's nomination — Bush has bought about as much television advertising as past presidential candidates purchased for the entire general election campaign.

"And frankly," Corrado said, the president's campaign "didn't move the [poll] numbers that much."

He added: "The Bush campaign came out heavy, both in terms of volume and with some of their strongest attacks, and they didn't get a knockout."
(via LA Times)

As they say in the Navy: You can't buff a turd.

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